Guest Feature by Ashton Smith. Here’s what I’ve noticed: so much of the information in the online space is designed to help people build a One Hit Wonder Business. When the conversation is predominantly about trends and virality without consideration for sustainable methods that prioritize the long-term trajectory of the company, we’re simply missing the mark.
Guest Feature by Lucia Doynel. There’s a bunch of advice out there about taking the best selfies and the highest performing reels or TikToks… But none of that helps if you feel horrible every time you take out your camera. That’s why I’m so excited to walk through the top 3 mistakes I’ve noticed on social media.
Guest Feature by Angela Hacche. You spend your time, effort, and energy building a business and the online world is constantly and consistently pleading with you to earn more money to fix all your problems. What’s rarely mentioned is: here’s what to DO with that money to actually solve those problems.
We’re steering away from telling you whether you should’ve jumped in on this trend or not because we’re here to educate you to the point of you being able to decide whether or not a trend is a purposeful fit for your brand.
A client came to us in early 2021, we’ll notate her as M throughout this case study, seeking to move from a lot of unnecessary content creation to a streamlined marketing and sales strategy that would result in more clientele and less content creation.