When was the last time you took a look at your website through your ideal client’s eyes?
As a busy, ambitious entrepreneur, you have a lot on your plate. So, you probably aren’t regularly setting aside time to review your website and update its content and flow.
Chances are, you either hired someone to create it for you or you put it together yourself and you haven’t done a full audit since then.
If that’s the case you’re not alone.
You have a lot on your plate between managing clients, marketing your business, running a team, and trying to live a full, balanced life outside of your business.
But here’s the thing- we know you value your work-life balance, time with your family and friends, and friends. That’s why it’s time to take a look at your website and find out if it’s working for you or against you.
If your website has a smooth user experience designed to bring your ideal client from your home page, to your services, and right to the option to book a call with you, it will be much easier to move them through your sales process.
A smoother user experience can actually generate more leads for your business without requiring more of your energy. When your website is working for you rather than against you, it can do most of the heavy lifting guiding your ideal clients from your homepage right to your contact page.
Say goodbye to long chats in the dms about your business, hour long discovery calls, and feeling like you’re spending hours on social media trying to reach your ideal client and explain who you are and what you do.
Your website can do all of that for you. So, if you haven’t made the time to look at your website lately, it’s time for a website audit.
Why You Should Audit Your Website
Did you know that auditing your website and making a few simple changes to your website could make the difference between your ideal client closing the tab or staying on your website, learning more about you and your business, and choosing to work with you?
When was the last time you clicked on a website only to close the tab seconds later because it was hard to read, slow to load, or didn’t answer your questions?
As business owners, all too often we focus on creating valuable content for our website that explains who we are and what we do, but we don’t focus on the actual experience our ideal client has when they visit our website.
That’s where user experience comes in.
User experience considers how someone feels when they visit a website. Their process for navigating the website, what they are looking for, and how easy it is for them to reach their goals.
You want to make it as simple as possible for your ideal client to find your website, learn more about you and who you help, find out if you can help them, and take the necessary actions to work with you.
4 Simple Tweaks to Improve Your Website’s User Experience
Improving your ideal client’s experience when they visit your website is as simple as incorporating design elements, drawing their attention to your offers, making it as easy as possible to get in touch with you, and answering as many questions as possible for them.
Here are four things you can do this week to improve your website’s user experience:
1. Clearly Display Your Packages and How to Get In Contact With You
How easy is it for someone who visits your website to learn about your services?
Simplicity is key to a seamless user experience for your ideal client and more high quality leads for your business.
When someone visits your website and they’re interested in working with you, they want to know exactly what you offer, how it will benefit their business or life, and how they can buy from you.
Make sure that you have your packages clearly labeled and displayed on your website. You can feature them on your homepage, a separate services page, or both.
Under your clearly labeled services or products, make sure to include a clear call to action button. Whether you want them to book a call with you or make a purchase directly from your website, make it as easy as possible for them.
2. Make Your CTAs Stand Out With Bright, Contrasting Colors
Along those same lines, make sure your call to actions are clearly visible.
You don’t want your book a call button or link to join your email list to be hidden with your website copy.
The first step is to determine what your goal is when your ideal client visits your website.
If you want your ideal client to book a call, download a freebie, or make a purchase, you have to make that CTA as clear as possible.
Just like you don’t want to bury your packages on your website you also want to make sure your “book a call” or other CTA button stands out.
By using bright, contrasting colors for your Call to Actions, you can easily draw attention to them and make it as simple as possible for your ideal client to opt into working with you, booking a call, or downloading a freebie.
Make sure you’re also incorporating these bright CTAs on your sales page too.
3. Break Up Chunks of Text With Mixed Typography
Have you ever visited a website or blog only to find that the pages were filled with long paragraphs in an almost too small to read font?
If you have, you probably closed that tab or navigated off the page shortly after that.
One of the biggest mistakes you can make on your website is to write long, drawn out paragraphs.
You need to make your website as easy to read and navigate as possible. While you have probably invested a lot of time and money into perfecting your website copy, most people will skim your website.
This is especially true on the first visit when they are just gathering information about you and your business. Because of this, you’ll want to keep them engaged as long as possible so they walk away with all of the information they need.
The easier your website is to digest, the better.
So, how can you do this?
- Break up long chunks of text with whitespace
- Mix up your typography so your key messaging stands out
By breaking up long chunks of text with whitespace and even mixing up your typography, you’ll make it even easier for your ideal client to skim your website and get all of the information they need.
If you’re not sure what typography to pair together, working with a brand strategist and designer can help.
4. Include an FAQ That Answers Their Questions
One of the best things you can do for your ideal client is to include an FAQ page on your website.
This allows them to learn as much as possible about you, your business, and how you can help them solve the challenges they’re facing before getting on a call with you.
It builds trust with them while also saving you hours of time on discovery calls. You can spend less time answering their questions and selling them, and more time connecting with them, building a relationship, and assessing whether you are the right fit.
When you have a comprehensive FAQ, your ideal clients get on the call with you knowing that they’re ready to work with you.
How can you create an FAQ that’s actually helpful?
- Compile a list of all of the questions you have been asked by prospective clients, your current clients, and your past clients
- Choose the most common questions to keep your FAQ section concise
- Make it easy to find – add your FAQ section to your sales page and contact page or create a separate FAQ page that you can link to
Building your like, know, and trust factor
Building the like, know, and trust factor is really important for content creators. As we said, the voices are loud right now. Everyone has something to sell and share… so what makes you different?
- Your unique perspective
- Your personal experience
- Your approach to your niche
- The offers and services your provide
Yes, there are a lot of blogs, but there is only one you and only you can share the information the way you can share it. If there is another blog out there with similar information, that doesn’t mean the market is saturated, it actually gives you social proof that people like that kind of content so don’t be afraid to create something similar with your own spin and perspective to serve a different audience.
Are you ready to audit your website?
Now that you know why you should audit your website and four simple steps you can take to improve your website’s user experience, it’s time to carve out some time to focus on this.
For more guidance, you can download the brand audit workbook. It includes a section specifically on auditing your website.
Download the brand audit workbook today.